The energetic actor, known for his roles in Aquaman, Game of Thrones, Dune and Minecraft, embodies the essence and values that NUII stands for.

Jason’s passion for travel, adventure and the environment connects with our brand’s mission to take you to a place that’s a little wilder than the everyday with our ice creams.

He brings to life our “Choose your Next Adventure” motto.

Check out the ‘behind the scenes’ moments from our campaign below.